Hack your oculus with a glimpse of the future


Have you guys seen this video?

A team of student programmers (with endearingly adolescent voices, I may add) created a project called Brand Killer, “a technology demonstration that envisions a future in which consumers can use augmented reality to opt out corporate influence.”

The concept of this technology is radical to imagine considering the amount of ads we are bombarded with when we try to read the news, commute, or visit our doctor’s office. Both our culture and economy are built on the back of corporate influence and if you believe that’s an overstatement, consider the millions of dollars worth of advertisement slots that are purchased during Super Bowl weekend alone. Now imagine that you could purchase a cereal, or drink, or car without seeing the brand associated with it.

Would you opt out?

If this technology were to expand and allow you to “hack your oculus”, what would you delete?

Author: rebecca marie jo

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